After four years on Penny Lane, Carlos and Sharon Goldman have moved their business from one world-famous Liverpool landmark to another, creating a bright and airy bakery at the Britannia Pavilion.
Now, along with a new location for customers to enjoy Rough Hand Made straight from the oven specialities, they have created a space to sit and have lunch and coffee too.
It’s a different atmosphere but the ethos behind Carlos and Sharon’s business is just the same as it’s always been: “It’s a bakery, but it’s really an experience,” says Liverpool-born Sharon. “Our customers don’t just come in to buy a loaf of bread, it’s somewhere where all of your senses wake up. It’s something special and different.”
The couple run Rough Hand Made with son Evy, and everything about it reflects their love for what they do.
Originally from Buenos Aires in Argentina, Carlos’s South American heritage literally provides the soundtrack to their daily routine.
“When you come inside our bakery you can smell the smells coming out of the ovens and hear the music – and you see everything being prepared in front of you in our open-plan kitchen and produced from scratch.”
Self-taught baker Carlos has come up with flavours and recipe combinations which have become Rough Hand Made’s sought-after signature bakes and they’ve gained the business a huge devoted following across the city.
Sweet and savoury pastries fly out as soon as they leave the oven, and customers pre-order the “fluffy cloud” pitta breads so they don’t miss out. There’s no uniform shapes and sizes, though, or even the same varieties each week. That’s not the Rough Hand Made way.
“They may not look perfect and can be smooth, rough, slightly lopsided, not exactly the same size but each one has its own individuality, hence our name,” says Evy. “And, although there are some real favourites like our walnut bread and our Belgian chocolate pastries, you won’t always find the same as last week – once it’s sold out, it’s sold out and we bring something new in.”